The leader in competitive intelligence.

Work with us to gain a significant advantage over your business rivals.

OUR DATA

Rivalytix has a rich 1st party database specialising in providing detailed competitor intelligence. Whether you want to compare rival businesses, brands, products and regions or simply get topline reporting on a particular industry, our data solutions are custom tailored to your needs.

  • +8M BUSINESS PROFILES

    Including all actively trading Australian companies.

  • +6 YEARS OF PRODUCT & PRICING DATA

    Down to individual SKUs, refreshed monthly.

  • +300 DIFFERENT DATA POINTS

    Including both digital and offline business attributes.

ABOUT US

Rivalytix is an Australian analytics & data provider specialising in the area of market and competitor intelligence.

We have over a decade of experience in the fields of data science, analytics, product development & strategy across numerous industries including healthcare, media, travel, entertainment, financial services, telco, retail & FMCG.

Our unique offering is designed specifically to monitor rival businesses in detail, allow businesses to capitalise on their strengths and limit exposure from their weaknesses.

Rivalytix can help you differentiate yourself from your competitors via access to our rich & unique 1st party dataset and allow your clients to gain a significant advantage over their business rivals.

COMPETITOR INTELLIGENCE SCORES

Analysing hundreds of different data points for millions of businesses, alongside extensive product & pricing information stretching back years, is a monumental task.

To effectively deliver value to our clients, we have created the Rivalytix Competitor Intelligence Scores, which allow for quick comparisons between a business and its competitors..

Product

Group of scores focusing on product & pricing data.

 
 

Presence

Group of scores focusing on business attributes & presence.

MARKET SATURATION INDEX

In order to tackle the issue of measuring overall market saturation & competition, we created the Rivalytix Market Saturation Index, allowing you to quickly see the level of total competitor activity across channels, markets or business areas. The index can serve as an accurate proxy for cost of acquisition, predict sources of churn resulting from competitor activity and identify new growth opportunities.

Physical

Statistical Area

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Postal Area

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State

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Country

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Statistical Area - Postal Area - State - Country -

Digital

Social Media

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Search Engine

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News & PR

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eCommerce

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Advertising

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Social Media - Search Engine - News & PR - eCommerce - Advertising -

Focus

Entity Size

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Innovation

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Awareness

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Entity Size - Innovation - Awareness -

ACTIVE MONITORING

The drivers that lead to the scores seen in Rivalytix Competitor Intelligence Scores and the Market Saturation Index can be actively monitored and tracked over time in order to provide proactive insights on your competitors. Our Active Monitoring product lets you stay ahead by identifying the drivers behind every change.

 
 

Business

 
 
 

Competitor

USE CASES INCLUDE

  • Score Comparisons Against Competitors


    Competitor Intelligence Scores     summarise hundreds of different data points to draw accurate & useful comparisons between your business and competitors.

  • Calculate Competitor Profit Margins


    Competitor Intelligence Scores     calculate the base cost of goods/services, along with the profit margins of your competitors, by brand, category & SKU.

  • Identify Competitor Promotional Cycles


    Competitor Intelligence Scores     identify the regular promotional cycles of your competitors and differentiate them from seasonality.

  • Discover New Opportunities


    Market Saturation Index     allows discovery of untapped markets or focus areas for business expansion. It can support the development of new products and revenue streams.

  • Enrich Your Existing Data


    Competitor Intelligence Scores     and the Market Saturation Index can be ingested to use within your organisation. Our data can be made available as an additional resource for your analysts.

  • Monitor The Competitive Landscape

    Active Monitoring allows you to proactively respond to a dynamic competitive landscape, with clear action items that can improve your position.


CONTACT US

To find out more about our products, arrange a demonstration or to get access:

info@rivalytix.com